Wednesday, August 05, 2009 from 10:00 AM - 11:15 AM (PT)

Design on a Shoestring: Tips and Tricks From the Trenches
Led by one of Adaptive Path's Design Strategists, Henning Fischer.
Good design alone isn’t enough to get great
experiences out into the world. You need to be smart about how you
start and finish as well. That’s where design strategy comes in to
play- ensuring that the design of products and services meets business
needs, leverages your design opportunities (and abilities) and delivers
real customer value.
There's just one problem.
Most businesses don’t have full time design strategists waiting in the wings to pounce on problems as they arise. That’s fine. What you DO need to get a great experience out into the world is a plan that connects user and business value. Designers are asked to bridge that gap almost every day, but knowing where to start when putting together a strategy can be tough, especially with all the other things competing for your time. The good news is that putting together a quick strategy on a shoestring isn’t as hard or complex as you may think.
For product and project managers and interaction designers this talk will give an overview of effective methods and frameworks that we use every day to to give you some clarity about the things you can affect, how much impact you will have and how it all comes together into something that’s hard to beat.
For more information about this event click here.
You'll participate in the seminar through an online presentation on your web browser. The technology works on both PCs and Macs. We encourage you to share the seminar with your colleagues on a big screen. Feel free to wear your pajamas if you're at home (we can't see you!). Detailed instructions for attending the seminar will be sent out a few days before the seminar, including audio information, system requirements and a few technical tips.
Our mission is to deliver great experiences that improve people's lives, while sharing our advances in the field with our clients, partners, and peers. We measure our success by our contribution to smart, agile organizations that are responsive to their users.
We achieve this mission in a number of ways:
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